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My Portfolio
Welcome to my portfolio. Here, you’ll find a selection of the most recent and favorite projects that I worked on.
The Most Important Call
Call Russia – a counter–disinformation initiative we have created in collaboration with 15 Min Group and other partners – has become one of largest and most impactful civic movements against the Russian–Ukrainian war. With very little budget and no pre-existing platform or infrastructure, the initiative has united volunteers from around the globe to cut through Putin’s information blockades and tell millions of Russians the truth and empower them to stand against the war. In just 4 weeks, Call Russia has been featured in 800+ top tier articles from CNN, BBC, CBS News, Reuters, Agence France-Presse, RTL News (Germany), and others, reaching an audience of 1.7+ billion and the volunteers, hailing from 132 countries, have made more than 130,000 calls, with 45% of the calls going through and 47% of those judged as successful..
Amber Times
Amber Times is an advertising project without advertising. It is the story of creating a bond between a product and its target audience without using typical advertising methods.
Swim Federation
In 2020, 159 people drowned in Lithuania, 4 times the EU average. On behalf of the Lithuanian Swimming Federation, we have created a provocative TV commercial and digital web experience encouraging parents to take their children to swimming lessons.
The Last Payphone
Digital experience collecting stories for telephone booth opera
https://operomanija.lt/en/repertoire/things-i-didnt-dare-to-say-and-its-too-late-now/
https://operomanija.lt/en/repertoire/things-i-didnt-dare-to-say-and-its-too-late-now/
Writer's Portraits
Mint Vinetu is a boutique bookshop that collects and resells used and old books.
Focusing on modern Lithuanian authors, we've created an interactive experience to discover authors through their works.
Focusing on modern Lithuanian authors, we've created an interactive experience to discover authors through their works.
Come get your meat at SALE
SALE is a boutique sports club in the middle of an urban city focusing more on body and inner feelings than just body image. However, research shows that most people who usually buy personal training services focus only on body image and the sense that if they invest, they want a quick and visible result. We've created a digital campaign that speaks to the mindset of people interested in this service. The campaign strategy was based on local and contextual advertising since the location was the core of users' choice.
Red Noses
A TV commercial and social/digital communication strategy crafted for Red Noses clown doctors’ fund raising campaign
Obeliu CRAFT webpage
A brand name, bottle and label design, as well as a website we created for Obeliu Crafted Vodka, a super-premium vodka from Vilniaus Degtine. This vodka is made from spirits sourced from the Obeliu Distillery, built in 1907 by Jonas Psezdeckis, the last Count of Rokiskis. The front label features a photograph of Countess Katerina Komaraite Psezdeckiene bottling the Obeliu spirits in 1930.
The Loan Bitter
Paskoline (Loan Bitter in English) is a special drink we created, designed, produced, and got into stores just 72 hours after the sentencing of the former minister of transportation and communications of the Lithuanian Republic, Eligijus Masiulis, in a bribing case. As alcohol advertising is banned in Lithuania, the packaging design had to do the whole job – excite the nation, tell the story, and sell the product, which it did on the very first day.
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