Come get your meat at SALE

SALE is a boutique sports club in the middle of an urban city focusing more on body and inner feelings than just body image. However, research shows that most people who usually buy personal training services focus only on body image and the sense that if they invest, they want a quick and visible result. We've created a digital campaign that speaks to the mindset of people interested in this service. The campaign strategy was based on local and contextual advertising since the location was the core of users' choice.